In 2025, Kihei Rent A Car celebrates 35 years of helping visitors and locals explore Maui. To honor this milestone, here are 35 fun facts about Maui, each paired with 35 fun facts about our company’s journey.

• On August 21, 1959, Hawai‘i became the 50th State. On June 9th, 1990 Kihei Rent A Car opened with 20 cars.
• Haleakala is the world’s largest dormant volcano. Haleakala means “House of the Sun.” We are still proudly family-owned and operated. Welcome to our hale.
• Maui has 30+ miles of beaches. We never charge under-25 rental fees so our young renters can go to as many beaches as they want.
• The Road to Hāna has 600 curves.  We rent cars, Jeeps, and SUVs built for the adventure.
• Humpback whales migrate to Maui each winter. We welcome repeat customers who migrate back too.
• ʻĪao Valley is a sacred site. We love and appreciate every one of our customers.
• Maui has no highway billboards. We have grown our business over all these year by word of mouth.
• Maui grows pineapple, which is a fruit of many berries growing together. Our amazing team of rental agents and car washers have been working together for decades.
• The monk seal is the State marine mammal. We love all creatures and have maintained a cat colony for 25 years.
• Upcountry is paniolo (cowboy) country. We know Maui’s hidden gems and share off-the-beaten path places with our customers.
• Molokini Crater is top for snorkeling. We guide visitors to the best tours.
• Maui sunsets are world-famous. We provide free roadside service any time of the day.
• The islands of Kaho’olawe, Moloka’i, and Lana’i are all a part of Maui County. We all come together to provide the best service on Maui.
• Makena Beach is wide and golden. We make exploring easy.
• Maui has red, black & white sand. We have a colorful fleet.
• Haleakalā sunrise is unforgettable. We start work early to make the whole day go smoothly.
• Dolphins play off Maui’s shores. We see customers return joyfully.
• ʻUlalena winds are unique here. We adapt to any challenge.
• Kīhei has 276 sunny days yearly. We are open 363 days a year.
• Our neighboring town Wailea is luxury central. We stay budget-friendly.
• Hāna is one of the most remote towns. We are easy to find.
• Whale songs echo in Maui’s channels. We listen closely to customers.
• Maui has the U.S.’s largest banyan tree. We have deep family roots.
• Maui waters shelter turtles and fish. We treasure loyal customers.
• Maui hiking trails are endless. We are always on the trail to better service.
• Maui is home to rare species. We care about sustainability.
• The outrigger canoe is a Hawaiian tradition. We value tradition too.
• Maui reefs teem with life. We keep our fleet thriving.
• Maui rainbows brighten many days. We brighten trips with aloha.
• Maui’s nickname is No Ka ʻOi (“the best”). We strive to be the best.
• Maui’s aloha spirit is legendary. We share that spirit daily.
• You can see 10 of the world’s 14 climate zones on Maui in just one drive up Haleakalā, from tropical rainforest to alpine desert. Our customers are 10 out of 10 in our eyes.
• Maui has a heart-shaped forest – The Puʻu Kukui Watershed Preserve in West Maui looks like a heart from above and is one of the wettest spots on earth. Kihei’s rainfall averages 10-15 inches per year, making it a great place to vacation.
• The island of Maui was named after a demigod – According to Hawaiian legend, the demigod Māui pulled the Hawaiian Islands up from the ocean floor with his magical fishhook. The name Kihei Rent A Car was purchased for $3,000 in 1990. The previous owner had 5 broken down cars and 6 months left for the Yellow Pages ad:)
• Maui is paradise. We are honored to help you explore it for 35 years—and counting!

Each fact about Maui reflects the beauty, culture, and aloha that make the island so special—and each Kihei Rent A Car fact celebrates how we’ve grown, served, and stayed true to our values for 35 years.

Mahalo for being part of our story. Here’s to the next 35 years of aloha and adventure on Maui!